Juliana Salazar

Of Counsel - Latin America
Email
jsalazar@rudicklawgroup.com
Region
Colombia • Latin America
Biography
From Compliance to Commerce, Juliana Salazar's decade advising founders in Colombia's most heavily regulated industries has made her as fluent in building businesses as she is in protecting them.

Juliana Salazar Bonett | International Business Attorney | Colombia Market Entry Strategy | Corporate, Commercial & Regulatory Law | Entrepreneur & Writer

Juliana is a Colombian attorney with a decade of experience advising international companies, entrepreneurs, and investors on doing business in Colombia. As Co-Founder of Colombia Legal Edge (CLE) and Of Counsel for Colombia and South America at Rudick Law Group, she helps foreign businesses navigate the legal, regulatory, and commercial challenges of entering one of Latin America's fastest-growing markets.

Driven by the belief that legal counsel should be a strategic business asset rather than a risk management function, Juliana works closely with founders, executives, and in-house teams to build legally sound, scalable businesses across jurisdictions. Her practice combines corporate law, commercial transactions, employment law, regulatory compliance, and operational strategy, becoming the trusting partner for clients expanding their business to Colombia.

Juliana has developed a unique set of skills by advising companies operating in highly regulated and rapidly evolving industries, including medical cannabis, wellness, health, technology, fintech, consumer products, and professional services. She regularly counsels international clients on corporate structuring, foreign investment, commercial contracts, employment strategies, regulatory compliance, and day-to-day legal operations required to establish and grow a presence in Colombia.

Juliana's perspective is also shaped by her experience as an entrepreneur. In 2019, she co-founded Frontier Spectrum, a life sciences startup where she led the company's legal and operational strategy. During her tenure, she advised on business structure, developed the corporate and regulatory framework, and played a key role in securing more than US$2 million in seed investment. Having navigated the challenges of building a company from the ground up, Juliana understands firsthand the legal and commercial decisions founders face at every stage of growth. 

An active voice in the international legal and business community, Juliana regularly publishes articles and educational content on foreign investment, international expansion, employment law, corporate governance, regulatory compliance, and emerging industries. She is committed to making Colombian business law more accessible to international entrepreneurs and helping foreign investors understand both the opportunities and the practical realities of operating in Colombia.

Expertise
Practice Areas

Corporate & Commercial Law

Cross-Border Transactions

Startup & Venture Advisory

Capital Formation

International Trade & Market Entry Strategy

Import & Export Compliance (Regulated Products)

Supply Chain & Regulatory Risk (Cross-Border Operations)

Education

Universidad de Los Andes, Bogotá, Colombia: Law Degree

Bar Admissions

Admitted to practice law in Colombia

Honors & Awards
Experience
Career Highlights

International Business Advisory: Ten years advising international entrepreneurs, startups, SMEs, multinational companies, and investors on establishing, operating, and expanding businesses in Colombia, with a focus on practical, business-driven legal solutions.

Highly Regulated Industries: Extensive experience advising companies operating in medical cannabis, wellness, technology, fintech, life sciences, and other highly regulated industries navigating complex legal and regulatory environments.

Entrepreneurial Leadership: Co-Founder of Frontier Spectrum, where she led the company's legal, operational, and fundraising strategy, helping secure more than US$2 million in seed capital while building the corporate and regulatory foundations of the business.

Media Appearances: Featured on CNN Business, Marihuana Venture Magazine, Cannabis Law Journal, Asuntos Legales.

International speaker for industry events in Colombia, Panama, South Africa and Germany.

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